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同程旅行：2026暑期进度条告急，中秋国庆提前订加速“抢跑”_我的网站

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    Students practice their skills at a dance training center in Handan, North China's Hebei Province. Photos: VCG
Even during summer break, changes to the admissions policy at the Communication University of China (CUC) have sparked heated discussions among students, with the reform becoming a hot topic on campus and on social media.
Amid heated debate over China's top media and arts school's admission reform, eight majors, including radio and television directing and theater directing, will no longer require separate arts exams and will instead admit students based solely on gaokao (the national college entrance exam) scores starting next year.
China's art college entrance examination, known as yikao, is a special admission pathway for students applying to arts-related majors. Applicants take both the gaokao and professional tests in areas such as fine arts, music, dance, acting, broadcasting and directing. Compared with many other university programs, art majors have traditionally placed less emphasis on gaokao scores and more on candidates' professional abilities and artistic potential.
"As one of China's most influential universities for media education, CUC's reform is seen as having broader implications," Xiong Bingqi, president of the 21st Century Education Research Institute and vice president of the China Association of College Newspapers, told the Global Times.
In his view, future arts admissions are likely to place greater emphasis on students' cultural literacy, professional interests and long-term potential.
    A view of the campus of Communication University of China in Beijing
Beyond the 'shortcut'

CUC's move reflects a broader trend among Chinese arts universities. In recent years, institutions such as Nanjing University of the Arts and Henan Academy of Fine Arts have reduced the number of majors requiring school-based exams on their specific art subjects, placing greater emphasis on academic performance and provincial-level arts examinations.
The changes reflect a broader trend in China's arts education admissions system, where universities have increasingly emphasized students' cultural foundation alongside their artistic abilities.
"CUC's latest adjustment reflects a broader trend in arts education reform, with some arts-related majors beginning to admit students based on their gaokao scores rather than separate professional examinations," Xiong told the Global Times.
According to Xiong, one of the key goals of the reform is to address the utilitarian mindset among some students and parents who view arts admissions as a "shortcut to college." 
In the past, some arts programs had relatively lower requirements for cultural scores, prompting some students with weaker academic performance to turn to arts exams and enroll in professional training programs during high school. As a result, arts admissions were sometimes seen not as a choice driven by genuine artistic interest or career aspirations, but as an alternative pathway to enter universities.
"The cooling of arts exam fever, to me, is a good thing for arts education and talent cultivation," Xiong said. "By admitting eight majors directly based on cultural scores, CUC is effectively removing the stepping stone of the 'shortcut to college,' allowing more students with genuine artistic interests and professional ambitions to enter these fields."
For students, the reform has directly changed how they prepare for university and make academic choices.
"The changes have created more pathways for students interested in media-related fields," a junior arts management student surnamed Wang at CUC, told the Global Times.
Wang recalled that many students around her began preparing for arts exams as early as their sophomore year of high school and later traveled to cities where their target universities were located for intensive training.
As some media-related majors shift to cultural-score-based admissions, more students who did not take the arts exam but have a genuine interest in the media field may gain opportunities to enter these programs, she said.
Rethinking media talent
Beyond changing how students enter arts majors, the reform has also sparked discussion over how universities should train future media professionals.
A CUC sophomore student surnamed Wei from the School of Theater, Film and Television told the Global Times that one challenge after scrapping arts exams for some majors is how to support students who enter without systematic professional training.
"Students who previously prepared for arts exams often developed basic skills in audiovisual language and practical experience before entering university. Those admitted based on gaokao scores may need stronger professional guidance and more opportunities for practice," Wei said.
In addition to individual student development, the reform has also prompted discussions over what qualities future media professionals should possess. Kai Zhu, a drama education instructor at a leading high school in Beijing, told the Global Times that an overemphasis on exam-oriented training in media arts education had previously led some programs to focus on templates and techniques while neglecting core competencies.
"If media arts become a low-score pathway to university, the professional nature of the field will become blurred, and the industry may face a shortage of well-rounded talent," Kai said. CUC's reform signals a shift toward selecting media talent with both cultural depth and professional skills. 
"Creative fields such as screenwriting and filmmaking are not built on technical skills alone; they require an understanding of society, humanity and history," he said. 
"Cultural accumulation determines the depth and vision of creative works."
The reform is therefore not merely about changing the way students enter arts programs. Ultimately, it is about what kind of creators media and arts programs hope to nurture: not only those equipped with professional skills, but those who can think deeply, understand society and transform their cultural knowledge into meaningful works, he noted.
Wang Wenpei contributed to this story.

。    【品橙旅游】进入八月下旬，暑期进度条已然告急。受“请3休13”超长拼假带动，2026中秋国庆提前订热潮开始加速“抢跑”。

二 | 同程旅行数据显示，截至8月24日，平台上“中秋”、“国庆”等关键词搜索热度月环比增长116%，中秋国庆旅行产品提前30天以上的预订热度较去年同期涨超20%。

三 |     从用户流向来看，1200公里以上国内长航线机票预订热度持续领跑，新疆、西藏、云南等均是长线热门目的地；酒店住宿方面，5天以上酒店长住订单预订逐步起量，大床房、亲子房等房型较为抢手。          长线游“领跑”提前订热潮，中短途多元玩法接档“黄金周”          相较往年，今年中秋国庆提前订的周期进一步拉长，尤其国内长线游市场表现突出，率先“点燃”十一黄金周的出游热情。    同程旅行数据显示，截至8月24日，中秋国庆出发的1200公里以上国内长航线机票预订热度月环比增长56%，且亲子家庭和年轻客群占比突出。其中，飞往新疆乌鲁木齐、伊犁的机票预订热度月环比增长72%，飞往云南迪庆、德宏的机票预订热度月环比增长63%。    度假产品方面，同程旅行数据显示，截至8月24日，中秋国庆出发的国内长线跟团游、定制游产品预订热度环比7月增长近一倍，行程天数在6至10天的产品占比超过六成，新疆、西藏、甘肃、云南、海南位列预订热度前五。

四 | 线路方面，8天7晚伊犁深度+赛里木湖+那拉提+库尔德宁+夏塔+独库拼小团、8天7晚西藏拉萨+日喀则+纳木措+羊卓雍措+珠峰大本营拼小团等产品销量持续走俏。

五 |     不止长线游提前订势头突出，中短途游预订热度也在逐步上升。

六 | 中秋、国庆正值秋高气爽的好时节，用户玩法更加多元化、目的地选择上更加丰富。同程旅行数据显示，截至8月24日，中秋国庆期间出发的“滨海游”、“古建游”、“文博游”、“山水游”等多种类型旅行产品预订不断走热。落到酒店住宿场景上，成都、广州、上海、西安、北京、青岛、苏州、南京、三亚、太原一同跻身中秋国庆酒店“提前订”十大热门城市。               县域目的地热度攀升，“奔县深度游”或成黄金周新亮点          在追求小众化、松弛感的旅行诉求下，今年中秋国庆一批县域目的地提前订热度显著，较长的假期时间也为“奔县深度游”提供了有利条件。

七 | 县域正从过去的“途经地”转变为假期出行的独立目的地，成为黄金周旅游市场的新变量。    同程旅行数据显示，截至8月24日，中秋国庆出发的县域目的地相关旅行产品预订热度月环比增长超60%，安吉、婺源、建水、黟县、平遥、昭苏、阳朔、荔波、平潭、仙居等目的地跻身热门县域TOP10榜单。

八 | 不少游客选择落地省会或区域中心城市后租车前往县域，灵活串联周边村镇，实现“一站多村”的深度游。从租车热度来看，截至8月24日，中秋国庆县域租车提前订热度增长尤为突出，月环比涨幅接近80%。         与之相应地，中秋国庆县域目的地酒店民宿提前订的热度也在逐步上升，预订热度较7月份增长55%。

九 | 从住宿偏好来看，带有“山景房”、“设计感”、“亲子设施”等标签的酒店民宿搜索及预订热度靠前，入住天数大多在3-7晚。    同程研究院分析认为，在“请3休13”超长拼假的带动下，今年中秋国庆假期预订周期较往年明显拉长，用户提前订的热度持续攀升。长线深度游与县域松弛游表现突出，折射出游客在目的地选择上更倾向于沉浸感与差异化体验。随着假期日益临近，相关产品预订热度将进一步走高，为中秋国庆旅游市场带来新一轮增长。    返回，查看更多。

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Published on:15:18:03