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千米云端 “候鸟”成群——周宁紫云村避暑旅居观察_我的网站

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A short drama crew films a wedding-themed scene at a traditional residence in Yuanqiao village. Photo: Courtesy of Yuanqiao village
Yang Ni, a villager from Yuanqiao in Dengfeng, Central China's Henan Province, still remembers the nervous excitement of facing a slowly advancing camera for the first time. Now, she shifts with ease between roles, from a maidservant trailing a heroine in a historical drama to a famine-struck villager before the People's Republic of China was set up in 1949.
Experiencing so many lives within various screenplays, Yang said that short dramas have transformed not only her life, but also the ancient village she calls home.
Yuanqiao, a small village with a history that traces back over 600 years, has welcomed more than 70 short drama crews in recent years. The creators have captured every angle of the village's traditional courtyards, winding alleys, and gently rising cooking smoke. Locals have grown used to exchanging their daily farm clothes for costumes between busy seasons, giving life to lively townsfolk on vertical screens.
Yuanqiao village's revitalization is not just a story told through the camera lens. Si Jianbin, responsible for short drama coordination in the village, told the Global Times that the changes brought by short drama filming are visible in many ways.
With traditional buildings serving as natural film sets, once-abandoned houses, crumbling village walls, and old opera stages have been repaired and preserved. This has renewed villagers' sense of cultural stewardship. The arrival of drama crews has also broadened job opportunities for local youth; more young people are now choosing to stay or return home, breathing new life into the village.
Si noted that challenges also persist. The swift rise of AI-generated dramas is reducing demand for real-life shoots, and the number of visiting productions in the village has started to drop. Still, Si remains confident, noting that the village's authentic architecture meets the growing demand for high-quality short dramas. He said that leveraging this unique match will secure a promising future for revitalizing rural areas through film.
Changed villages

"For years, I only saw our old houses as broken-down obstacles; after filming, I realized every brick and tile is our cultural heritage," Yang said. Having played a background actor in numerous dramas - from period pieces to modern stories - she and her neighbors now see their ancient city walls, opera stages, temples, and homes through new eyes.
Some once-vacant houses have found new purpose as meticulously arranged sets, bearing witness to love stories or family feasts. One courtyard, frequently appearing in short dramas, is adorned with red lanterns and paper cuttings to express joy. Villagers redecorate it for shoots, blending cheerful ambiance with authentic period feel.
Today, Yuanqiao's residents - all from toddlers to seniors, even family donkeys and dogs - have become "stars" on camera. People farm during the busy season, then slip into costumes to perform, seamlessly shifting between fields and film sets.
Younger villagers have found new skills and work too. Si noted that more than half of local youth have acted as extras, with some job-seeking college graduates now learning editing and computer skills from the drama teams, opening the door to steady work in short film production.
The economic benefits for the village are clear. Si pointed out that village income grew from 4 million yuan ($593,330) in 2024 to over 5 million in 2025, a 20 percent of increase thanks to short drama filming. Most villagers have seen their annual incomes rise by around 5,000 yuan as a result.
Traditional crafts once on the verge of disappearing - such as paper-cutting and basket-weaving - are also reviving. Villager An Qing'e, known for her hand-woven flower baskets, was discovered by a filming crew and soon found online customers for her props.
Tourists, too, are seeing the village in a new light, as site visiting becomes an immersive experience. They are no longer fleeting passersby, but participants in the living stories of the ancient village.
The sets created for filming repurpose historical spaces, allowing visitors to step into the joys and sorrows of different eras.
This phenomenon is not limited to Yuanqiao village. The unique needs of rural and historical short dramas perfectly match the spaces and cultural resources of China's villages. Other places, such as Hujiaxi in Yuanling county, Central China's Hunan Province, and Nanhu in Jinyun county, East China's Zhejiang Province, are attracting drama crews and experimenting with a rural revitalization approach combining short drama with agricultural and cultural tourism.
Seeking the irreplaceable
Still, the path for rural short dramas is being tested by the realities of the market.
The rise of AI-generated content is quickly diverting orders away from real-location shoots. Si said that after peaking at 35 crews in 2025, the number shrank to one or two per month in Yuanqiao village by 2026.
Even so, Si sees a hopeful future. While AI short dramas win on low-cost virtual settings, China continues to encourage the creation of well-crafted real-life dramas through supportive policies.
There is a lasting appeal in the atmosphere, sense of history, and human vitality that only real villages can provide - qualities virtual images cannot match. As audiences and studios increasingly seek authenticity and quality sets, villages like Yuanqiao have lasting room to grow.
Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times that the rise of AI-generated short dramas is reshaping the industry. However, this does not mean villages will lose out on the benefits brought by filming. On the contrary, when the bubble fades, truly valuable villages may be in even greater demand.
Their core competitiveness is not just cheaper venues, Zhang explained, but their unique local culture, authentic lifestyle, and the fusion of online and offline tourism experiences.
"To keep these benefits, villages should not compete with AI on cost and efficiency," Zhang noted. "Instead, they must redefine their own irreplaceability in the production chain."
Ding Daoshi, a veteran internet analyst, offers a word of caution: short dramas change fast, and their impact rarely lasts as long as movies or TV series. For villages, the key to sustainable development is leaning on their unique heritage and not just short dramas.
By finding their own irreplaceable assets and combining them with the energy of film, they can secure their future for the long haul.
。 AI摘要周宁紫云村依托清凉生态，发展避暑旅居与康养文旅。通过盘活闲置资源、引入“乡村CEO”专业运营，推动农文旅融合，带动村民增收，实现从“空心村”到宜居宜游和美乡村的转型。东南网8月23日讯（福建日报记者单志强通讯员郑文敏）8月，周宁县浦源镇紫云村迎来一年中最热闹的季节。来自宁德、福州、浙江、上海等地的“候鸟”，又如约回到了这座海拔1200米的古村，各地车牌成了山间小路最寻常的风景。

B | 紫云村的森林覆盖率超过90％，盛夏平均气温只有20℃出头，旅居人口甚至超过本村常住居民。近年来，村里立足生态本底，发展避暑旅居、康养文旅等业态，让绿水青山成为村民增收的“幸福靠山”。清凉引客来，小山村成了“第二故乡” 清晨6点，福州游客俞俊星推开了农家小院的门。这是他在紫云村“长租旅居”的第二个夏天。 “这里空气清新、气温宜人，夏天连电扇都很少开。”俞俊星说，退休后他年年寻找清凉之地，遇见紫云村后便签下长租合约。如今，这座山村成了他的“第二故乡”。像俞俊星这样的“新村民”不在少数，他们通常在每年5月至10月如约而至。紫云村市派驻村第一书记陈程熙介绍，目前村里日均接待游客300多人次，周末可达五六百人次。来自宁德蕉城的吴先生，是紫云村最早的一批“候鸟”之一。

C | 那年夏天，他和7户人家结伴而来，抱着试试看的心态，没想到一住就是十几年。“村里的口音越来越多元了。”他亲眼见证村子从“藏在深山人未识”变成越来越多都市人追寻的“清凉秘境”。 “候鸟”的到来，也在反哺古村。他们通过朋友圈、短视频传播紫云村的清凉与烟火气。在福州游客长鸣的视频号里，晨雾中的龙冈峰、青石板路旁的溪水、农家院里的闲话家常，吸引了超过10万人次观看，评论区满是“求定位”“想去住几天”的留言。福州游客黄秋斌正是循着这些视频而来的：“这里山好、水好，人也好，来了就不想走。” 闲房变“金窝”，共享富农家 “房子还没盖好，就被签了6年。”在紫云村底村25号，村民陈佛利站在新建的三层小楼前笑着说。去年，他看准村里避暑康养前景，拆旧建新。施工期间便有游客登门打听，最终一次性签下6年长租合同，租金全额预付。

D | 在紫云村，这样的故事并非个例。过去，年轻人大多外出务工，老屋长年闲置。自2022年发展乡村旅游以来，村“两委”引导村民把闲置民居统一规划、改造升级，打造特色民宿。

E | 目前，“云山雅居”“云端客栈”等10余家民宿已相继投用，节假日甚至一房难求。

F | 村民李秀滔的生活节奏也随之改变：冬天下山种花，夏天上山经营民宿和小吃店，过起了“冬育花、夏迎客”的日子。“以前守着老房子发愁，现在老房变‘金窝’。紫云村的“破圈”不止于住宿。村里系统梳理闲置资源，推出共享茶吧、共享营地、共享菜园、共享茶园等业态，构建“可游、可憩、可体验”的乡村生活场景。村民易爱明依托共享菜园发展订单农业，与游客建立稳定供销关系，紫云土豆、绿茶等土特产成了“俏手货”，仅此一项，每年就可增收超万元。 “我们把闲置老屋、荒地利用起来，让资源变资产、资产变收益。”紫云村党支部书记郑财登说，据不完全统计，通过发展乡村旅游，紫云村村民年人均增收2万多元。 “乡村CEO”进村，老村添新韵一场关于“美”的规划正在紫云村进行。围绕设计师民宿规划，“乡村CEO”虞一为摊开图纸，与村委、设计团队围坐商讨空间布局、风貌保留和功能升级。 “‘乡村CEO’不是来发号施令的，而是‘搭戏台的人’。”初入紫云村，虞一为便被这里的四季气质打动：春天云海茶园，夏秋枕蝉避暑，冬天雪落如童话。他带着团队全面摸排资源家底，反复调研论证，敲定了“里外联动、动静相融”的差异化思路。 “里村深耕‘静业态’，主打康养休闲、传统手工业；外村激发‘动活力’，聚焦文旅消费、特色体验，让不同偏好的游客都能找到专属体验。

G | ”虞一为说。思路既定，内村设施率先升级：旅游公厕、农家餐厅相继建成，荷花池景观、村内巷道完成改造，中共周墩中心县委旧址红色研学基地配套同步完善；外村则创新改造夯土房，打造“日咖夜酒”复合体和茶小院等新业态，招引青年创业力量。走进“日咖夜酒”小店，来自法国的主理人天策忙得脚不沾地。“这里不仅有风景，更有发展潜能。